Effectiv provides fraud and compliance solutions to financial institutions. They help in reducing frauds through the power of AI

My Role

Design the web app from scratch

Brainstorming sessions with the stakeholders to understand the product requirement Designing the Information Architecture, User Flows, WireFrames and visual design in an iterative fashion Conducted user interview to validate the designs

Feature Enhancements

Collaborate with the product managers to understand the coming feature, Explore the feature across different platforms, List out pros and cons of different implementations, Design the feature with the help of existing components ( make new ones if required ), Internal user testing to validate the feature, Iterate external user testing (if required) and make the designs Dev Ready, Collaborate with Dev team if required

Maintaining Design System

Contributing to the continuously evolving design system in the form of icon library, feature specific elements, making elements from different atoms etc.

Company overview

A conversational generative AI that can be coached on different source of informations. The information sources can be a youtube video, any document stored on your system to any publicly accessible webpages.

My Role

Design the web app from scratch

Understood the requirement of the web app by understanding the flows, wires and PRDs shared. Created the designs in an iterative fashion through regular feedback session with the client.Maintained the design system for the reusability of components

Company overview

Space is a fashion e-commerce platform which primarily deals in women’s clothing.

My Role

Designing a e-commerce website from scratch keeping the brand philosophy in-place.

• Continues collaboration with the team to understand business goals, target audience and brand guidelines.
• Collaboration with developer to make sure the implementation is pixel perfect and free of any errors